Seedball

After our initial account audit, we were able to identify many elements that required optimisation. We were then able to create a plan of action:

Listing Optimisation
We completed thorough keyword and competitor research across the whole product range, identifying keywords that we were not previously targeted. This enabled us to rewrite the copy for the titles and descriptive elements, boosting keyword indexing and product relevancy, increasing click-throughs and conversion rates.

Storefront
We completely renovated the Seedball Amazon storefront, ensuring that the company ethos and fun branding were reflected. This gave us additional firepower when utilising display ads and driving traffic to the store.

Image Stack Optimisation
For new prospective customers, it was important to clearly explain the USPs and benefits of purchasing Seedball products. We created fun and informative infographics which highlighted key features with product pull-outs, giving the customer more confidence to purchase.

A+ Content
In line with the new storefront and infographics, we created highly visual A+ content designs, further detailing the benefits and ‘how-tos’ of the Seedball range. In conjunction with the other new digital assets, it presented a strong brand image with a clear company and product purpose.

Advertising Campaign Management
After optimisation, our Amazon performance team set to work creating a suite of highly effective ad campaigns. We developed a full end-to-end ad strategy and funnel, leveraging different forms of advertising. For example, SKAG campaigns were built to target previously high-performing keywords. Alongside this, we launched a set of new product, brand and display campaigns, which focussed on competitor SKUs and new keywords.