Outsourced Amazon Account Management: A Game-Changer for Small Businesses

Around 90% of adults in the UK use Amazon, making it an undeniably important platform for businesses that sell online. In fact, Amazon is the largest eCommerce market in the UK. So, it’s not surprising that many small businesses are trying to get in on the action, wanting to grab the attention of Amazon’s two billion annual visitors.

Managing a business on Amazon can be daunting, especially for a business that’s relatively new to the world of eCommerce and online marketplaces. It’s not uncommon for business owners to feel overwhelmed, mainly because it’s a hugely complex platform with a lot of competition. Starting is the first and often the hardest step, knowing that you will be a small fish in a big pond, at least to begin with.

Though all small businesses have the chance to become key players on Amazon, success doesn’t happen overnight, and it doesn’t happen on its own, which is why many businesses hand their Amazon account management over to a professional Amazon marketing agency.

The Benefits of Outsourced Amazon Account Management Services

• You Can Focus on Growing Your Business – When you use an Amazon account management service, you can focus on business growth and development. You can put your time and energy into growing various aspects of your business, knowing an expert is taking care of your product listings and account. A lot goes into successfully selling on Amazon, and the day-to-day tasks can be time-consuming for a small business. But, working with an team that supports you with an expert Amazon account management service frees up a lot of your time, giving you the chance to focus on other aspects of growing your brand.
• Outsourcing Makes it Easier to Scale Your Business – As your business grows, you’ll need to put more time and work into selling on Amazon. This could be because your brand has grown quickly as it’s gained popularity or because of seasonal fluctuations. For example, Christmas is an especially busy time on Amazon – in 2022, Amazon reported a 14% increase in sales in the three months leading up to December, compared to the previous period – with more customers likely to buy during a sale. Even when your business is busy, you must continually update your products, optimise listings and meet your customers’ demands. An Amazon account management service can help you to keep on top of things.
• Benefit From a Personalised Amazon Strategy – No two businesses are alike, and no two target markets are exactly the same. By outsourcing your Amazon account management, you will have a personalised strategy that ensures your ecommerce goals are met. This will help you monitor your products, optimise your listings, boost your conversion rates and sell in line with Amazon’s guidelines. There are various tools and techniques available to perfect a brand’s strategy, and Amazon has various tools that an agency can use, including A+ Content, which can boost sales by at least 10%.
• Outsourcing Can Save You Money – When you outsource your Amazon account management, you can enjoy the expertise of a professional team without the cost of hiring someone in-house. A full-service Amazon agency in the UK does everything from SEO to brand strategy, from writing product descriptions to product photography, which can be expensive if you have a full-time expert on staff. An Amazon account management service includes all these aspects of selling on Amazon but at a lower cost, saving your business money. Also, outsourcing can boost sales and increase revenue, making it a good ROI.
• Enjoy Ongoing Amazon Support – Instead of setting up your Amazon account and leaving you to it, hoping for the best, a good full-service Amazon agency in the UK will provide you with ongoing support. Whether it’s helping you maximise your conversion rates or boost your marketing efforts, improving your product descriptions or changing tactics in line with a new algorithm, an Amazon marketing agency is always on hand to help. This means your business always has the best chance of success, even in a competitive marketplace.
• Outsourcing Can Boost Brand Visibility and Sales – There are many products on Amazon, and SEO needs to be part of your strategy. Outsourcing to an Amazon marketing agency can help your small business’ listings appear on more searches, leading to more sales and improved brand awareness. This includes carrying out keyword research, incorporating these keywords into product descriptions and optimising your listings. Outsourcing makes it easier for customers to find your products and helps boost your sales. Otherwise, you run the risk of your products not being seen.
• Problems Are Solved Quickly and Effectively – There’s no knowing when a problem will arise on Amazon, but it’s unlikely to resolve itself. When you outsource as a small business, you don’t need to worry too much about things going wrong, as an expert is always on hand to find a solution quickly. Failing to fix a problem with your Amazon strategy can lead to your product listings being hidden in search results, causing your sales to drop and customers to head elsewhere. But, an Amazon marketing agency will solve the problem before it becomes a big issue, ensuring your sales aren’t impacted.

Hard Work (and Outsourcing!) Pays Off on Amazon

Though a lot goes into becoming a successful seller on Amazon, hard work does pay off. 89% of consumers indicate that they are more likely to purchase from Amazon than any other online site, and outsourcing your Amazon account management gives your business the best chance of being seen by these keen shoppers.

It doesn’t matter if you are starting your Amazon journey from scratch or have an online presence that could do with an expert’s touch; we can help. Get in touch with us to find out more. Ultimately, you’re not just buying expertise, but peace of mind.